How to Make YouTube Shorts + Everything You Need to Know

YouTube Shorts are short, vertical videos created using smartphones and uploaded directly from the YouTube app like Stories.

Since its inception in 2005, YouTube has hosted countless video trends, many of which have been entertainment. Charlie bit my finger, David after the dentist, and many still remember the Leave Britney Alone campaign in support of the American singer Britney against her father.

Currently, the team behind one of the most visited websites in the world, YouTube, has welcomed short videos by creating YouTube Shorts. These 15-60 second videos are designed to entertain audiences and help brands and creators increase engagement.

What are YouTube Shorts?

YouTube Shorts are short, vertical video content created using a smartphone and uploaded directly to the YouTube app.

Using YouTube video maker tools, you can edit your YouTube Shorts with features such as recording, editing, adding music, adding moving text, controlling video speed, making multiple 15-second video clips and making your YouTube Shorts. make

Your Shorts viewers can share, comment, like, dislike or subscribe to your channel while watching your video. Unlike other short video programs such as Instagram Stories and Snapchat, the content does not disappear after 24 hours and remains on YouTube.

Why should you use YouTube Shorts?

Initially launched in India on September 14, 2020, and released across the US on March 18, 2021, YouTube Shorts quickly crossed 6.5 billion daily views worldwide. Shorts was finally released in beta mode on July 12, 2021, in 100 countries worldwide.

YouTube’s vice president of product management described the video format as “a new experience for creators and artists who want to shoot short, engaging videos using their mobile phones” and continued, “YouTube Shorts is a new way. To express yourself in 15 seconds or less.

YouTube’s effort for short video content is not far from other ephemeral videos in social media, including TikTok Instagram Reels, Stories, Snapchat Spotlight and even Twitter Fleets and LinkedIn Stories (RIP), and short video has also found its place among users on YouTube. slow

But what sets YouTube Shorts apart is its ability to convert viewers into subscribers to your channel, a must-do for brands and companies to be profitable.

When setting up YouTube Shorts, you can either create a separate channel for your shorts or place the Shorts widget on your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main YouTube feed content and your Shorts content in one place makes it easier for your audience to engage with your videos, giving them more opportunities to jump from Shorts to YouTube videos and ultimately subscribe to your channel…

Viewers can find your Shorts by tapping Shorts at the bottom of the YouTube app.

Audiences can also access Short through these ways:

• On the YouTube home page
• On your channel page
• Through notifications

How long are YouTube Shorts?

YouTube Shorts are vertical videos of 60 seconds or less. Shorts can be one continuous 60-second video or multiple 15-second videos combined. However, if your Short uses music from the YouTube catalogue, it’s only 15 seconds.

Important: YouTube automatically categorizes any YouTube content that is 60 seconds or less as Short.

How to make a YouTube Short?

Step 1: Download the YouTube app.

You can only make Shorts natively in the YouTube app. YouTube’s wise move is to keep everything in one handy place rather than requiring people to download and sign up for another app to create Shorts.

To access the YouTube app, do the following:

• 1- Enter the app store of your choice (iOS App Store or Google Play) and search for YouTube.
• 2- Download the official YouTube app.
• 3- Sign in using a Google login or a separate YouTube login.

Step 2: Start creating your YouTube Short.

Tap the (+) icon on the app’s home button, then tap Create a Short.

To record a 15-second video clip, hold or tap the red record button to start recording, then tap again to stop.

If you want to record a full 60-second video, tap the number 15 above the record button to change the length of the video to 60 seconds.

To add special effects and elements to your video, browse the toolbar 

on the right side of the screen and go from a to g in order:

• a. Tap the rotating arrows to change the camera view.
• b. Increase or decrease the speed of your Short by tapping the 1x button.
• c. Tap the clock icon to set a countdown timer to create hands-free videos.
• d. By tapping on the three-circle icon,
• Add filters to your Short.
• e. Add retouch to your video by tapping the magic wand.
• f. Tap the person icon to change your background and add a green screen or photo from your smartphone library.
• g. Tap the ghost icon to help smooth transitions between video clips.
• To add audio to your Short, tap the Add Audio icon at the top of the screen. Note that you can only add an audio track to your Short before you start recording or later in the editing process.

If you make a mistake, tap the back arrow next to the record button to undo it.

Step 3: Edit and publish your short.

• When you are done recording, tap the check mark to save your short.
• Finalize your Short by adding a music track, text and filters.
• If you want to go deeper into editing, tap the timeline icon to change when the text appears in the video timeline.
• When you’re done editing, tap Next in the top right corner.
• Add your Short details and choose whether you want the video to be public, unlisted, or private.
• Choose whether your video is suitable for children or requires an age restriction.
• Tap Upload Short to publish your video.

How to make money from YouTube Shorts؟

As a business owner or creator, you might think, “How can I monetize YouTube Shorts?”. After all, using YouTube to earn extra money is standard for many creators and brands.

Let’s start with the bad news. Since YouTube Shorts are shorter than standard YouTube video content, you can’t run an ad on them, making it challenging to monetize YouTube Shorts.

The good news is that to combat this, YouTube launched the Shorts Fund, a $100 million fund that anyone can contribute to by creating unique shorts. YouTube rewards creators based on which “Shorts get the most engagement and views.”

YouTube Shorts: Best Practices

• Go straight to it.
  • Make the first few seconds of your video exciting and grab the audience’s attention immediately.
• Speed it up.
  • Shorts are only a complete video and work best if the content is continuous. You can work with different cuts and edits to engage your viewers.
• Think about repetitions.
  • Shorts are played on a loop, so consider how to engage your audience if your content is constantly repeated.
• Add value.
  • Don’t make a video just for the sake of making something. Instead, provide value to your audience through your short and create content aligned with a goal, for example, increasing engagement by 10% or gaining 1,000 more subscribers.
• What’s your hook?
  • What makes a viewer come back to you? Think about how you can get your audience to watch your Short repeatedly.
• Create the right atmosphere.
  • YouTube Shorts is not a place to create shortened versions of your long videos. Perhaps more similar to Instagram Reels and TikTok videos, it’s a place to give your audience short, quick content, for example, viral trends or behind-the-scenes videos.

Seven ways to use YouTube Shorts

To attract users, YouTube shorts can be a great solution to create more engagement with your channel, increase the number of subscribers and show the credibility of your brand.

Today, less than 40% of businesses use short videos to promote their products or services. If you wait too long, you may stay caught up. So, create your first Shorts now!

1. Promote your regular channel.
   • Use YouTube Shorts to promote and grow your regular channel. Every time you post a Short, it’s an opportunity for your content to be seen, and that view can turn into a channel subscriber or someone who engages with your main channel content.
   • When you post a Short, the subscribe box is always visible, making it easy for people to subscribe if they like what they see.
   • Shorts will also help you drive the YouTube algorithm, as your channel will see increased engagement, which is one of the main ranking factors for how YouTube prioritizes content, which should increase the number of people exposed to your channel…
2. Display a simple video.
   • Not every video you create for YouTube needs to be pre-planned and perfect. Behind the Scenes, (BTS) videos give your audience a sneak peek into the background of your channel, brand, and products or services.
   • Behind-the-scenes videos can take many forms. Here are some ideas for how to get started:
   • Company events
   • Product launch
   • Product update or coming soon
   • Updating the workplace, for example, a renovation
   • BTS videos help build your brand’s credibility (a massive plus for user acquisition) and help build a deep user trust relationship. After all, people buy from YouTube, and showing the human side of your brand with BTS is a great way to build a strong relationship with your customers, subscribers, and potential viewers.
   • The popular US singing shows The Voice used Short to showcase an exclusive BTS video.
3. Annoy your audience.
   • Think of the short as a fun video marketing tool and use the format to whet the appetite of potential customers. For example, you could post a thirty-second short about an upcoming product, along with a CTA to direct viewers to a longer YouTube video that goes into more detail and directs your viewers to a landing page to subscribe to your channel…
   • Dental Digest is one of the most successful short makers in the world. Short works because it’s fast-paced, engaging, relevant, and appeals to a younger audience, and Dental Digest has established itself as an authority in this field.
4. Create interaction with users
   • YouTube Shorts allow your audience to engage with your brand instead of watching a full video. Since 5% of viewers stop watching videos after a minute, quick content and Being short ensures that your audience watches to the end, gets all of your messages, and engages with your CTA.
5. Go for trends.
   • In 2021, popular K-pop group BTS (not to be confused with the acronym Behind the Scenes!) partnered with YouTube to announce a dance challenge, inviting audiences worldwide to record and share a 15-second video.
   • “We’re excited to partner with them (BTS) on the Let’s Dance YouTube Shorts challenge to help spread joy and create lasting connections among their fans on YouTube around the world,” said Liver Cohen, YouTube’s head of global music…
   • Shorts allow brands and creators to capitalize on a trend on social media, such as a dance move or challenge. We’re not saying you have to commit to every dance challenge on social media, but keeping up with video trends will keep your brand up-to-date and increase your chances of your content going viral.
6. Promote your user-generated content.
   • YouTube Shorts are a simple format for requesting user-generated content (UGC) because shorts can be created by anyone, anywhere, with access to a smartphone. So, for example, you could send your new product to a group of brand loyalists and ask them to create YouTube Shorts showcasing the unboxing experience to help spread your brand’s reputation.
7. save up
   • Creating YouTube Shorts is a cost-effective video marketing strategy. This form of content can be created by anyone with a smartphone and requires hiring a creative agency or video marketing company that Removes you from creating video content.
   • YouTube Shorts should be an essential part of your video social strategy, not your entire social strategy. Work with your social and content teams to explore opportunities to incorporate Shorts into campaigns and always have a purpose for your video. For example, to keep and delight existing customers, encourage your audience to subscribe to your channel and generate more engagement on YouTube.