Instagram-SEO
With the increase in Instagram users, many business owners started operating in this space. As you have noticed, many users start searching for services in this software, and Instagram has an algorithm for ranking pages in the keywords searched by the user. We have discovered the secret of the Instagram ranking algorithm, and we will teach you in some practical ways how to get a higher rank in the Instagram search results.
Every person who starts creating an account on social networks aims to enter this space to introduce himself and his business to his target market. For this reason, he is concerned about the response of followers. There are many ways to attract followers. Fasting is introduced. But before that, if we implement simple but practical techniques on the Instagram page, we can do something to be among the first pages in the search section of Instagram for words related to our field. Do optimizations to improve the process of our Instagram page.
Why should we optimize the Instagram page?
- Why are we looking day and night for solutions to improve our social networks? Why has this social network become so important?
- Instagram has something close to a billion active users. We can use these people for our benefit and our business.
- About two-thirds of Instagram users are 34 or younger, a good target market for many businesses.
- On average, people spend 54 minutes a day using and searching on Instagram, which can be an excellent opportunity to introduce yourself to them.
- 83% of people go to Instagram to find the product or service they want
- According to the results of Facebook’s interactive activity (reaction) of people after seeing a product or service on Instagram, it is as follows: 79% of people searched for more information. In comparison, 65% of its websites or applications visited the brand. 46% have even purchased (online or offline), and 31% have followed that business’s Instagram account.
- All these reasons prove that Instagram is a suitable platform for business and introduction, so we are looking for solutions to optimize our pages and be seen more on Instagram.
Steps to register Instagram in Google
- 1- Identify business keywords
- 2- Choosing a username based on brand and keywords
- 3- Instagram bio page optimization
- 4- Caption optimization
- 5- Optimization of hashtags
- 6- Convert the account to business mode
- 7- Putting the address of the Instagram page on the site
- 8- Introducing your brand to Google
Instagram page optimization methods
At this stage, we will review 8 of the best Instagram page SEO methods:
1- Optimize your profile for Instagram search
The Google search engine is similar to Google and usually shows the most relevant pages with your search term in the results. According to Instagram, the search results for words are different in each account, and one of the factors that affect it is other accounts. This is followed by the posts you interact with and the keywords you use in your account to promote your services.
Username: You can write your business keyword in your username field next to your brand name.
Bio: The bio page section is another space where you can enter your business keywords. This space is the right place to introduce and explain your business. Be very careful in choosing the keywords in this section because They can have a good effect on the SEO of your Instagram page.
As you can see in the picture, this page, whose business is about sweets and bread, has used words appropriate to its business in its username and bio page.
2-Write an optimized caption according to your keywords
The caption section under Instagram posts is suitable for writing content using business keywords. In this space, it is better to write the best description of our content, which is firstly completely relevant and expressive of our content, and secondly, keywords in an artistic way. Place yourself among these texts. With this method, we can quickly get input from Google. So, be very sensitive and accurate when writing your caption.
3- Take hashtags seriously
On Instagram, hashtags act like keywords in search engines. Hashtags help users find relevant content. Searching for a specific hashtag will show you all the posts tagged with that hashtag. Similarly, tagging your post with a particular hashtag means that the center will appear when someone searches for that hashtag. Therefore, it is essential to tag your posts with hashtags that are relevant to your content. So that you can attract the right audience, the allowed number of hashtags is 30, but you can write only 30 under your posts. But keep in mind that when Instagram wants to include your content in hashtag search results, Show Searched also considers the level of interaction of your account with users, and the higher the level of participation, the more likely your post will be displayed in searched hashtag searches.
To increase the audience’s interaction with the content, you should consider the factors of the posting time, the quality of the posted photo, the relevance and attractiveness of the content, etc. So that you can attract the attention of the audience and consistently produce quality content
4- Using photos with the right quality and colors
Be very obsessive in choosing photos for your content. Instagram is a photo-oriented social network, and you introduce yourself to the customer at first sight with your photo content. So try to use high-quality photos and as many photos as possible. Use it if it is taken by yourself and is not a copy.
The use of colors is also essential in the design of posts. Be careful in choosing colors, and use colors that suit your business and purpose. There are also groups of attractive and popular colors that can also be used.
According to research, blue color is about 25% more effective in attracting customers and increasing the SEO of your Instagram page.
5-Internal linking to your other social networks
Instagram allows us to post the link. You can share the link to other social networks, such as YouTube, LinkedIn, etc., so that your users can also visit those pages, or you can post the link to your Instagram page on other networks so that users can see more of your content follow your page.
6-Using location tags
Another way you can tag your posts is location tagging, which works like hashtags, with the difference that you can add only one location per post. Usually, people who search do so based on areas.
7-Write alternative alt text for your photos
On the sites, when we add a photo, we write an alternative alt text for it, giving an explanatory text about the image if the picture is not uploaded for the user.
Also, this work helps our photos to be seen on Google and increases the possibility of users reaching our site or article through images. As a result, when talking about Instagram SEO, this technique can also be implemented on this social network. did
Instagram has created an alt text section to describe posted images. Instagram uses object recognition technology to use this feature, but it needs to be more accurate.
We can manually write Alt Text for each image on Instagram.
To use this feature, click on the advanced setting option at the bottom of the page before sending a post.
And we select the write Alt Text option.
And we write related descriptions of the photo.
We can even do this on the posts we sent before; go to the desired position and select the three dots option from the top right, click the edit option, and the edit Alt Text option will appear on the photo. You can write the description of the image.
8-Be an active user
Always try to have something to say. Update your content. Post and story and increase your interaction with your users. Don’t give your audience the feeling that there is a robot behind this Instagram page. Try with your activity. Create a sense of trust.
The second thing is that in addition to interacting with your audience, try to interact with other pages that are your colleagues or other pages related to you for at least half an hour a day. In this case, Instagram will increase your activity. Knows and brings you closer to your target audience.
Also, Instagram’s new algorithm is based on your activity on the page.
Frequently Asked Questions
Here we answer some of your frequently asked questions about the subject:
- Can I SEO my Instagram page myself?
- Yes. According to the solutions in this article, you can easily SEO your Instagram page by following a few simple techniques.
- How do I find keywords for my business?
- You can put yourself in the place of your contacts and see what words you would search for if you were to look for your service or product, or you can use the Google Keyword Planner or Google Suggestions.
- Is it essential to SEO the Instagram page?
- If your business is essential to you and you want someone to see you among the first people looking for your business, then definitely don’t neglect your Instagram SEO page.
- Does Instagram page SEO increase the rank of the Instagram page like an SEO site?
- Yes. You can get a high ranking in the search section by finding business keywords and using them according to the methods mentioned in the article above.
The last word
Just as the SEO of your website is necessary, the SEO of Instagram is also important, and by following several points, you can easily SEO your Instagram pages and get closer to your target audience.
